Grow Rotary – Be Club Strong!

“Grow Rotary” goes beyond members. It’s “grow”

  • The number of people whose lives we improve, lives saved.
  • The number of youths we support on their journey to adulthood.
  • The number of grants awarded to Rotary Clubs locally and abroad.
  • Foundation giving that funds grants, polio eradication and disaster relief – like Ukraine.
  • The volunteer hours we provide at local events, picking-up litter and supporting community non-profits with muscle and resources.
It’s growing the impact we have in our shared world.
Club Members are the foundation of all this goodness. Happy members – members that are building friendships and connections within the club – is the number one reason Rotarians stay Rotarians, followed closely by service.

Check out the Ideas that District Rotarians can provide to help your club grow –

Enhance Member Participation and Engagement

Clubs that meet or exceed the expectations of new members, provide opportunities for members to form new friendships while serving in their areas of interest, are growing and nurturing strong Rotarians. Add in building an understanding and appreciation of the bigger picture of what Rotary is all about – member engagement and participation will follow.
A strong team of Rotarians are ready to help in any way they can; all you have to do is CALL!

MARSHA BROWN (Membership Chair)

JANET KENNEDY (Member Engagement Chair)

SHEILA HURST (International Service Chair)

HEATHER VILHAUER (Education Chair)

STEVE LACK (Vocational Service Chair)

Expand YOUR Club’s Reach

Connecting and partnering with other Rotary clubs, Rotaract clubs, business associations, local non-profits, youth groups and alumni are all great ways to leverage your club’s reach. And who knows? You may attract new members with different skills sets, life experiences and passions that grow and strengthen your club even more. Sharing YOUR Rotary stories on different social media platforms is one way to achieve these outcomes.
A strong team of Rotarians are ready to help in any way they can; all you have to do is CALL!

MARSHA BROWN (Membership Chair)

JANET KENNEDY (Member Engagement Chair)

MILT SMITH (Diversity, Equity, Inclusion)

CHUCK YEAGER (Digital Media & Marketing Chair)

STEVE LACK (Vocational Service Chair)

CYNTHIA GARCIA (Social Media Chair)

BOB JEHN (Youth Services Chair)



JOHN PARDEE (Rotaract Senior Advisor)

Increase YOUR Club’s Impact

Rotarians are people of action. We want to be a part of making our communities better while improving the lives of others locally and globally. We are all about service, and happily give of our time, talents and resources IF our time, talents and resources make a difference. Make an impact.
Want new ideas on how to increase your club’s impact? We’re here. Just call!

JON DWYER (Foundation Chair)


SHEILA HURST (International Service Chair)

MIKE CROSBY (Polio Plus Society Chair)

MARSHA BROWN (Membership Chair)

JANET KENNEDY (Member Engagement Chair)

Increase YOUR Club’s Adaptability and Flexibility

To retain and attract members, the focus continues to be on meeting your member’s needs. Your member’s need are not necessarily the same as the needs of member’s in a neighboring club. Every club is unique and different – a strength of who we are. Rotary has evolved over the past five or so years to provide clubs with greater flexibility to meet YOUR members’ needs. This includes club structure, attendance requirements (or not), what constitutes a “club meeting,” the use of technology, communication strategies, etc.
Gain ideas on different ways to keep up with the potentially changing interests of your club members, as well as sharing what’s worked great for you! We’ve got the Rotary talent; all you have to do is CALL!

MARSHA BROWN (Membership Chair)

JANET KENNEDY (Member Engagement Chair)

HEATHER VILHAUER (Education Chair)

KELLY RHOADS-POSTON (Communications Chair)

Visioning Workshop


Rotaract is a service organization created by Rotary International in 1968 and is open to all people over the age of 18. Since its founding, Rotaract has grown to over 203,298 members and 10,698 clubs worldwide. Rotaract clubs engage in a variety of volunteering projects and are dedicated to improving their local communities as well as the world.  Rotaract not only facilitates helping others but is also designed to develop leadership qualities among members through service and fellowship. Rotaract is an equal partner of Rotary, attracting college students and young professionals.

Rotaract clubs can be community-based or associated with a university or an institution of higher education.  Local Rotary Clubs may sponsor Rotaract Clubs, but Rotaract Clubs decide if they wish to have a Rotary Club sponsor or not.  All Rotaract members manage and fund their clubs independently.

Our District currently has eight Rotaract clubs, spanning from Berkeley to Redding. We have a mix of university and community-based clubs and are active in the Big West Rotaract Multidistrict Information Organization.  Stay updated with Rotaract in our District by signing up for its newsletter, joining its Facebook group, or emailing:

Leadership Academy

Open to all Rotary Past Presidents in the District, the Rotary Academy is designed to give those choosing to volunteer their time in the District Organization a broad overview of the scope of Rotary.

Contact Academy Director Laura Day with any questions


lit·er·a·cy noun


1. ability to read and write: the ability to read and write to a competent level
2. skill in particular subject: knowledge of or competence in a subject or area of activity

  • Computer literacy
  • Mathematical literacy

Literacy opportunities for clubs:

Book Buddies

Book Buddies is a wonderful alternative to handing out Dictionaries to our local schools each year!

Book Buddies is the equivalent of a pen pal but with books.

  • Individualized
  • Grade/reading level appropriate
  • Can be targeted to the child’s interests
  • Involves the parents and/or Rotarian
  • Continues throughout the year
  • Can be carried out on a club or individual level

To get started a club contacts their local elementary school and explains the program getting the Principal and a teacher/teachers to buy into the program. Once children are selected to participate on the teacher’s recommendation, a letter is sent home to the parents indicating their child has been selected to participate in the program. Ideally, a Rotarian will meet with the student and read aloud to the student in a book of the child’s choice once a week. I find it works best when the child and the Rotarian take turns reading aloud. Once a book is finished, you can choose to give the book to the child to take home or you could donate it to the school library. One advantage of giving the book to the student to take home, he/she can continue to read and ask their parent/s to read with them as you have been doing. If you and the student read one book a month, you can readily see the student’s progress and it will require less than one hour per week. Should you be unable to meet with the child for reading sessions, you can still develop a wonderful relationship with a child by first identifying the types of books the child likes to read and then sending an appropriate new book to the student through the mail each month. The teacher will explain that they should get their parents to read the book with them and that the student should respond, thanking you for the book.

I will have reading lists available for each grade level offering suggestions of titles you or the student could select. The cost will be far less than the cost of a dictionary as we are able to purchase new books for $.99 -$3.99. I have copies of letters in both English and Spanish that could be sent to the parents indicating their child’s selection to participate in the program.

Questions? Need more information? Contact John Bernardin, District 5160 Literacy Chair, at: or at 510-223-8274.

Help add a new member nation to the family of Rotary

When we think of membership, we usually think of adding members to our own club. But, just think how great it would be to add the possibility of an entire new nation to the membership of the Rotary family! When Vietnam was taken over by the communists in the late 1970’s, Rotary was asked to leave the country. Since then, many have tried to reestablish Rotary there and many humanitaritan projects have benefited the people of Vietnam. Now we have the real possibility of reestablishing Rotary in Hanoi. PDG Danny Low and I have secured an agreement with the National Library of Vietnam to jointly sponsor a Literacy project. The National Library has agreed to provide a room in the Library, the high-speed internet connection, desks, staff and maintenance. Rotary will provide a 10 workstation license to CALS and training of their staff. The cost of this endeavor is $17,750.

We need your help! No contribution is too small and if we all join in this effort, we’ll have the Literacy project going before then end of this Rotary year. If only ½ of the clubs in District contributed $525 we would reach our goal. This is a wonderful opportunity to grow Rotary’s membership worldwide and it would make a great International Service project! For more information, contact John Bernardin, District 5160 Literacy Chair at:

Contact John Bernardin ( for more details.

Start a CALs program at your local school

Every club has the possibility of starting a CALS program at their local school. Most of our schools have children who cannot read at their grade level and the CALS program is a proven program that will bring them to their grade level in reading in less than 1 year. Rotary International, through an agreement with School Specialties can make the program available to Rotary clubs for just $80 per student. Imagine increasing a student’s reading ability up to their grade level for just $80!

Contact John Bernardin ( for more details.

Visioning Program

Your Club’s Board has decided that your club needs a 5-year strategic plan, a roadmap for the future of your Club – Strong Club, Large club, Small club, Struggling club—a 5-year strategic plan will move your club forward.

Where do you start?

Start with setting the end goals. The Visioning Team can help your Club with the facilitation of that process.

Getting started is simple. Contact the Facilitation Coordinator and negotiate a date. There is no cost to the Club for the facilitation.

Once you contact the Facilitation Coordinator, you will be asked to find a location, provide a simple meal (no alcohol please), provide some basic supplies and guarantee a minimum number of attendees (15-20 minimum). The process is not effective without a good representation of members involved in the decision-making process.

The sessions are held on a weeknight, from 5 pm to 9 pm. Attendees are asked to stay the entire time as there is a purpose to the full process.

The reviews have been unfailingly and enthusiastically positive from the many clubs of District 5160 that have gone through the process, .

To get Your Club on the Visioning Calendar, contact PDG Candy Pierce at The first step is to set a date. We’ll guide you from there.

Congratulations. Your Rotary Club will thank you.