Social Media is an excellent way to facilitate two-way communication between a club and the public with an overarching goal of relationship building. To engage your audience, you should ask questions, answer questions, personalize replies, provide instructing information when problem solving is necessary, and share relevant photos and videos.
Social media is an important public relations tool because:
- It is one of the first places the public goes for information
- The media and public follow and read updates
- Information can be updated easily and quickly
- Organizations can use this to create an image for their brand
- This platform encourages two-way communication
- This platform reaches a wide range of age groups
Social Media Toolkit
Several tools to help you learn about Social Media and promote your Club.
- Bringing Rotary to Life: Using Social Media For Impact (PDF)
- Taking Social Media to The Next Level (PDF)
- LightBox Collaborative’s Editorial Calendar (Excel)
- Social Media Glossary (PDF)
- Sample Social Editorial Calendar
- Facebook Ad Image Grid Checker Tool
- Rotary International’s Social Media Social Media
- EventBrite (Event management tool)
- MeetUp
- Bitly (Free tool to track links)
- MailChimp (Emailing Tool that is free up to 2,000 subscribers)
- Hoot Suite or Buffer (Social Media automation tool)
Photo/Video Editing Tools
- Gimp (similar to Photoshop but free)
- Canva (layout tool)
- Irfanview (image editing)
- HyperLapse (iPhone App for recording interesting videos)
- Pic Stitch (iPhone)
- Pic Stitch (Android)